Advaita teachers describe their method as deliberate superimposition followed by retraction. To point to Brahman they first speak of it as cause, creator or witness, using the language of the world; then they negate these descriptions to reveal what is beyond them. The method explains why scripture seems to say both that Brahman creates and that nothing was created.
Adhyāropa-apavāda
Superimposition and negation: the Advaita teaching method of first attributing qualities to Brahman, then denying them.
Also: Adhyaropa apavada