Ikhlāṣ is sincerity, the purification of one’s motives so that deeds are done for God and not for others’ praise or one’s own satisfaction. The hundred and twelfth sura of the Qurʾān, on God’s oneness, bears its name. Sufis warned of its subtle opposite, hidden associationism.
Ikhlāṣ
Sincerity: purity of intention, doing everything for God alone.
Also: Ikhlas, sincerity